The place was Hotel Green Park and Moser Baer in association with Blue Ocean entertainment launched their latest film 'Aval Peyar Tamizharasi' that stars Jai along with a debutante on the 20th of August.

The film is to be directed by debutante director Meera Kathiravan, a disciple of veteran director Balu Mahendra. The debutante's intent in coming up with a story highlighting innate human nature was very evident with the way many of the prominent guests spoke about him.

Balu Mahendra said, 'Meera Kathiravan is an avid reader and a good person. After my former assistants Vetri Maaran (director of 'Polladhavan'), Ram (director of 'Katrathu Tamizh') and Sasikumar (director of 'Subramaniyapuram'), Meera Kathiravan is venturing into the world of direction and I wish him all the very best. I sincerely hope the film shapes up well and becomes a success commercially'.

The veteran director also proceeded to narrate an incident by saying that Meera Kathiravan narrated the story of the film to him long ago and he was thoroughly impressed by it.

Venkat Prabhu wished the team of 'Aval Peyer Tamizharasi' all the best and spoke of Jai in a friendly and happy way. 'I know Jai is talented and I would like to see him as a very big star. This is the first film he is working in as a solo hero and I am sure he'll excel'.

Director Sasikumar who also starred with Jai in the film 'Subramaniyapuram' talked of his association with the actor and spoke of the initial stages of filming 'Subramaniyapuram'. 'When he came for the shooting of 'Subramaniyapuram' Jai was playful. Probably because he had finished a movie on sport (Chennai 600028). We wondered why he was so playful and the rest of us decided to be very serious. Then Jai too became serious and understood the nature of his character in the film'.

'I am very impressed with the story of 'Aval Peyer Tamizharasi' and this is the first 'mature' role I will be playing' said an elated Jai.

Moser Baer has been producing a number of Tamil films of late and will see a fleet of movies invading the market very soon. Dhananjayan of Moser Baer was of the view that 'Aval Peyer Tamizharasi' would be a refreshing film. 'We are committed to making good films', he said.

Vijay Antony has been appointed the music director and he is pretty excited to compose rustic tunes (probably his first) for 'Aval Peyer Tamizharasi'. 'The audio launch function will be held in about a month and a half' he declares.

The entire launch function wore an excited look and one gets the impression that the 'Aval Peyer Tamizharasi' team is determined to excel.