It is believed that sizzling bodies and action physics do the business among the 'woods'. All of a sudden there is a shift over such thought at least by a section.

There is a row of news about some new ventures based on mythology and classics by different actors, producers and directors, adding surprises.

It all started by the success of Annamayya by Nagarjun in Telugu nearly two years ago and recently by Kamal Haasan though he is well known for his non-believer thoughts.

Kamal's experiment with disclosure of scientific-spiritualism as an alternative to persons who don't want go either way, may add new dimension into the debate on existence of god.

Sachin, the master of cricket has accepted a cameo in a film on Ganapathi. Similarly, actor Jackie Shroff has announced that he was turned non-smoker and teetotaler to honor the role he plays as Sai Baba, a venture under production. He also claims he stopped long back taking NV, as well.

As we go further there are lots to remember that such ventures were routinely done by actors who are either entering or retiring from the field.

There are ample cites like Gulshan Kumar's devotional series and certain directors in regional languages created 'Puranic' features with the help of graphics and special effects. Now there is a shift towards theoretical perspectives as viewers enjoy either plain devotion or treatments such one done by Kamal.

Unlike in olden days existence of separate niche market for 'Bhakthi' is still unfound by the producers? It is a billion dollar question on Bhakthi.