Every time a film gets released the movie buffs associated with the film come out with some creative ideas to increase the hype of the film by a few notches. The same is the case with Geeta Arts Banner who are soon to come out with their much-hyped 'Jalsa' featuring Pawan Kalyan and his three heroines Ileana, Parvathi Melton and Kamalini Mukherjee.

Trivikram takes the director's chair for this film and Allu Aravind dons the producers cap. The misic of Devi Sri Prasad graces the film through out.

'Jalsa' has hit the news stands for various novel ideas in gaining the public attention. Their latest technique is that Geeta Arts Banner has come out with a seven-and-a-half-feet standee of Pawan Kalyan. Gita Arts has released more than 1000 standees and they will soon appear in all theatres, malls, and ares frequented by the public. The banner people say that the kids will enjoy to see the standee of Pawan. Sure seems like a crowd puller.

These kinds of novel plans usually are employed by the Hollywood and Bollywood fraternity. This is a first of its kind introduction in the Telugu cinema world.

'Jalsa' is all set to hit theatres by the last week of this month, and by the hype going around it sure seems to make a big impact at the Tollywood box office.