Prasanna’s next venture directed by Arun Vaidyanathan ‘Achchamundu Achchamundu’ will be launched today (March 7). The young actor, who has successfully experimented with new kind of roles in 'Sadhu Mirandaa' and 'Anjathey', is ready to don another role that defies routine path.

Project East West – A produces the movie and Arun Vaidyanathan, a part of the company, directs the movie.

Arun Jain, Chairman and Managing Director, Polaris Software Labs, Chennai, Hiren Shah, Chairman, Indo American Chamber of Commerce, National Award Winner Madhusudanan N, Visual effects Supervisor, QED( which also comprises of Barrie Osbourne - world renowned A grade producer who produced films like 'Face Off', 'Matrix', 'Lord of the Rings' and currently producing the highest budgeted movie ever, the Justic League, Michael Peyser producer of 'Speed 2' and Jon Labrie who is the principal pipeline architect of Peter Jackson's company Weta Digital which did 'Lord of the Rings' and 'King Kong') are the delegates who attend the launch function that takes place in Hotel Green Park, Chennai.

Directors Balu Mahendra, Mysskin, Gautham Menon, and Suresh Menon will grace the function. Prasanna and Sneha, the heroine of the film, will add star attraction to the event.

Karthik Raja will handle the music of 'Achchamundu! Achchamundu'. Director Arun Vaidyanathan's first foray into the media industry began with a successful career at India's leading regional channel.

The young filmmaker then pursued his dream with a movie making course from New York Film Academy. He soon proved his caliber as a creative think tank after his film "Séance" being declared the IFC MediaLab winner, May 2007 – with the nationwide broadcast of 'The Séance' in Independent film channel.

'Achchamundu! Achchamundu' will be his first venture in Tamil.