COOL turns HOT with PARTNER
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Till about 3 weeks back, PARTNER was a film that was expected to create fireworks at the box office. The scenario is different today as the film releases globally!
The film not just promises fireworks, it in fact is now aiming at much bigger audience response with expectations of number of box office records for the year 2007 being smashed. Yes, the film has seen a rapid escalation in an overall hype that it has managed to create in the last three weeks and is now on the top of the heap of one of the most anticipated films of the year.
David Dhawan, Govinda and Salman Khan equation was undoubtedly huge in itself. But the way in which a massive campaign has been planned by the producers and the media has made sure that the world is aware about the film's arrival today. Add to it the solo release factor, not so good performance of NAQAAB and hit songs, and PARTNER is one film that finds a must watch status for itself this weekend.
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