The shooting of a film directed by Bapu and produced by K Aparna on the banner of Chaitra Cine Circuit (C3) with Naresh and Charmme in the lead was formally launched with the puja activities at the C3 office on July 5.

Srikanth and Naresh handed over the script to creative director Bapu after the puja. Chaitra, daughter of the producer, performed the puja.

It may be mentioned here that Vidyasagar is scoring music for the movie.

According to the unit, the film would go to regular shoot on July 10 at Ramoji Film City. The film would completed in a single schedule and the locations were fixed as RFC, Patancheru, Bobbili, Vizianagaram and Rajahmundry and other such places.

Prema is playing the role of heroine's mother, while Sunil Sharma, Kota Srinivasa Rao, Ranganath, Vizag Prasad, Sangeeta, LB Sriram, Kondavalasa, Gauthamraju, Pruthvi, Duvvasi Mohan and others are in the cast.

Story, dialogues and screenplay are by Mullapudi Venkata Ramana, art is by Satyanarayana, editing is by Srikara Prasad and cinematography is by TRK Raju.