Everyone's jumping on to the DON bandwagon after the film's unprecedented success the world over, except for a few who can't get over the fact that their prediction about DON wouldn't work been proved wrong!

Producer Ritesh Sidhwani and director Farhan Akhtar accompanied Shahrukh Khan to unveil the new DON collection by the leading international clothing brand, Louis Philippe, earlier this week

The brand had asked SRK to make a special appearance at a boutique in Mumbai to launch the signature collection of shirts, jackets and blazers, which he actually wore in DON

Needless to add, there was a stampede of sorts when the King Khan arrived wearing a smart jacket which had a cheeky line (in true SRK style), "When I Die Bury Me Down So That The Whole World Can Kiss My Ass"

SRK signed a message on the walls of the boutique which said, "DON was here"!