The audio of Boss (I Love You) directed by VN Aditya and produced by D Sivaprasada Reddy on the banner of Sri Kamakshi Movies with Nagarjuna, Nayanatra and Poonam Bajwa in the lead was released into the market through Aditya Music in Hyderabad recently. Thespian Akkineni Nageswara Rao unveiled the audiocassettes and handed over the first cassette to noted director K Raghavendra Rao, and the others to popular producer Dr D Ramaidu and Nagarjuna.

Speaking on the occasion, Nageswara Rao says, 'I heard the songs while coming to the audio release function. Each song is distinct from the other. In fact I thought of getting down my car and dance to the tunes provided by Kalyan Malik. I don't know anything about the subject of the film. But listening to the music, I came to a conclusion that the film will be a big hit. All the songs are quite melodious and foot tapping. I wish the film a big success and congratulate producer Sivaprasada Reddy for bringing out such a good film.' Dr D Ramanaidu says, 'I wish the audio as well as the film a big success.'

Nagarjuna says, 'I don't know how I spent two decades of film career. Moreover, I and Sivaprasada Reddy were friends for all these 20 years. He brought out several good films. I wish we both remain friends for 20 more years. Like how I feel proud for being the son of Nageswara Rao, Kalyani Malik should also be proud for being the brother of Keeravani. I maintain a very good relationship with Keeravani. His brother gave melodious music for this film. I wish we both do many more films together in future. I am very sure that the film will be a big hit. So, I am thanking my entire unit in advance for the success of the film. After completing a blockbuster like 'Sri Ramadasu' I was in a dilemma on what sort of film should I do to maintain the success graph. K Raghavendra Rao suggested me to do a family entertainer and I accepted 'Boss' which will be a 100 per cent family entertainer and it would enthrall all classes of audiences in general and the families in particular. Hemachander who made debut as playback singer through this film will have a bright future. Cinematographer Siva also portrayed me well and he too had a bright future.'

Kalyani Malik says, 'I am so lucky that I got a good cooperation from Nagarjuna. Not only giving a free hand to the technician, Nagarjuna had encouraged me in all respects while doing music for this film.'

Chandrabose says, 'I penned songs for Nagarjuna's films like 'Nuvvu Vastavani', 'Nenunnanu' and 'Sri Ramadasu'. Again I was able to write five songs in this film. All those songs would not only quite audible, but would make the audiences to debate about the lyrics and their contents.' Another writer Sahiti says, 'I had got an opportunity to pen songs for a good subject.' Poonam, Chintapalli Ramana, Ali, Ashokkumar, Hema, Sunita and others participated in the audio release function.'