Whenever Allu Arjun gets down to do a film it becomes big news.

When your last three films have been big hits, it would obviously be.

So Allu Arjun’s new movie that was clapped to a start last week is now big news. This despite the fact that the muhurat was a low-key, private affair.

The entire industry is looking at this film for the simple reason Allu Arjun is partenering with director Sukumar and producer ‘Dil’ Raju. What is so special about this partnership you may ask?

Well, the trio’s previous release was Arya----it was a blockbuster.

So naturally the expectations are high.Sukumar, the director, in fact has not done any film and kept himself free just to handle this project.

Allu Arjun himself is very keen about this film. He is just about rounding up his home production (Geeta Arts) Happy. Genelia plays the heroine in the Karunakaran-directed film.

Once that film is really complete ---say in around 20 days---the film with Sukumar would take off.

Indeed, these are happy times for Allu Arjun.