First it was story ideas and then it came to entire script and screenplay - film industry in general [and not just Bollywood] is known for getting inspired from other sources since the time one can remember. But it is hard to remember if promo of a movie has been so close to any other movie.

Well, that's a reality now with 'Sitam' that takes inspiration for its latest promo from the one in the recent hit 'Salaam Namaste'. Remember the Saif-Preity sweet little argument shot over a cup of coffee in a studio setting where each of them introduce the movie in their own way? The same concept is now the source of the promo featuring the lead actors of 'Sitam' - Kiran Jhanjhani and Tara Sharma.

The promo has Kiran introducing Tara Sharma as an actor who has hits like 'Page 3' and 'Masti' behind her while Tara urges everyone to respect women.

Producer Kamal and director Partho Ghosh must be hoping that this advertisement strategy pays and gets the movie some audience when it releases on November 18.