When things work in your favor, they do so wholesomely.

Rajendra Prasad is a good example of that. The actor has been in the news as his Aa Nalaguru has won several Nandi awards this year, including one for him for the best actor.

Now building on that momentum, his new movie has set rolling. His new film for Damini Entertainments went to the floors yesterday.

The film is directed by SVK. The film also features Srikanth, Siva Balaji, Sindhu Tolani and Pranathi.G.V.Prasad is producing the film.

Reflecting the goodwill that Rajendra Prasad is enjoying these days almost all the big names in the industry like Dasari Narayana Rao, Krishna, his wife Vijaya Nirmala, M.S.Reddy, Gemini Kiran, Sravanthi Ravikishore, Suresh Babu, B Gopal, were at hand at the launch.

Dasari Narayana Rao clapped the film to a start, M S Reddy switched the camera on and Krishna directed the first shot.

The film is said to be a comedy caper. Just right in the ally of Rajendra Prasad.