Cola companies invariably pick only young heroes to be their brand ambassadors. The fact that Chiranjeevi has been picked to be Thumbs Up's icon for several years now speaks a lot about his profile in the market.

Now a slew of commercials of the aforesaid cola is ready to hit the market.

The first one with Chiru, has been reported in the media, was directed by Krishna Vamsi.

Now a second is set to be made. Guess who is to direct? Well, reports have it that it is Puri Jagannadh who is directing it.

Meanwhile, on the real film front, Chiru's Jai Chiranjeeva is quickly veering towards the finishing line.

The shooting has been going on at a steady pace. The news is also that the film's audio may be released during Deepavali time and the film will be released by December.

A hot film for the cool climate. How apt!