Allu Arjun had the best start to his career. Much like fellow Hyderabadi, Mohammad Azharuddin, who started with three centuries on the trot in his first three Tests, Allu Arjun has had three hits of his first three films.

So it is naturally time to be happy. Happy indeed is the title of his next film that went on to the floors yesterday.

The film, directed by Karunakaran, got off in Hyderabad in a quite manner. The film has the bubbly Genelia D'Souza playing the heroine.

The movie is said to be a typical youthful romantic flick. Allu Aravind, Arjun's father, is producing the venture.

Tamil music director, Yuvan Shankar Raja, who is on a roll these days, has to compose the music for this flick.

The movie will be released in January for Sankranthi.