You loved him in Lucky! You laughed at his miserable situation in Maine Pyaar Kyun Kiya ! And you loved to hate him only to love him more in last week's No Entry.

Now get set to join him again in his journey of love - 'Kyon Ki' [earlier titled Kyunki]. Starring Kareena Kapoor and Rimi Sen alongside the mighty Khan, this heart warming entertainer is a Priyadarshan film who shifts from his 'Hungama', 'Hulchul' style of film making here [well, that's reserved for 'Garam Masala' this year - but more about it later]. Rather, this movie is a drama cum love story that is supposed to be an emotional ride all the way.

With Salman Khan especially excelling in roles that require varied range of emotions [remember 'Tere Naam'], the movie is destined to pick up momentum with every passing week.

The promotion for the movie has begun last weekend and by far the response to the teasers has been highly encouraging. With a music that is supposed to be yet another winner, things should only get better from here.

Kyunki Salman Khan hai naa!!