Suddenly Tollywood is faced with a dilemma.

Big or small, that is the question. Audio launches, that is.

Suddenly after the low-key launch of Subhash Chandra Bose, many producers are waking up to the advantages of austerity.

Though the audio was launched straight into the market, there has been no impact on the sales.

The sales have indeed been good, says an audio trade analyst.

Of course, the songs have been good, and it has helped matters.

Low-key publicity doesn't work for every one, says a trade analyst. It depends on who does what, he adds.

In other words, it should be a 'horses for the courses' policy.

Somebody like Nagarjuna still swears by mega audio launches. His last release Mass had one of the biggest bashes seen for quite some time now.

Nagarjuna is in fact planning a similar launch for his film with Puri Jagannath. The function is slated for April second week.

Venky and Nags, two big stars and twin approaches.

Life, as they say, is interesting only when there is difference.