Ever heard of the name Sushmita? No she is not wannabe starlet. She is into dress designing.

But why her when there are several names in the industry? And what is her connection to the industry?

Well, pretty simple. Her dad happens to answer the name Chiranjeevi, the monarch of all he surveys in Tollywood.

Sushmita has her outlet in Jubilee Hills (Hyderabad), but she is more known for the dresses and trendy attires she has done for dad.

Her first major assignment was the Thumps Up campaign. After that Sushmita, who learnt her craft in NIFT and London, has not looked back.

She says that creating attires for films and that for general wear are different ball games. Making for films is more challenging, as you have to convince so many people.

Sushmita has worked with her father in Indra and also the latest Shankar Dada. She says but for her family support and encouragement, she could not have made it.

Apart from dress designing, Sushmita is into travel and that is one of her major muses.