The Nirbhaya incident was a rude shock for the entire country. Multi-talented Farhan Khan started the Men Against Rape and Discrimination (MARD) campaign in India after the incident. MARD is a social initiative designed to create awareness and to instill gender equality and respect towards women. MARD has been asking men to rethink their value system. The initiative gained momentum and he was applauded and supported by various personalities.

The word of his initiative travelled overseas and the United Nations has now reached out to Farhan to join their campaign as the South Asia Goodwill Ambassador. In fact, Farhan is the first man to be chosen as the Goodwill Ambassador in the organization`s history. The campaign is to reach out, spread the work and call upon men and boys to join the UN Women`s 'He For She' initiative, and mobilize for gender equality.

For the records, 'He For She' is a global movement which calls upon men and boys to stand up against the persisting inequalities faced by women and girls.

On this Farhan said, "I am honoured to serve UN Women as the Goodwill Ambassador for South Asia. This gives me and our MARD initiative an added impetus to work together towards a more gender equal India and world. I am a supporter of UN Women`s He For She campaign and the role men and boys can play in stopping crime against women and girls and working towards gender equality. Through this new partnership I want to call on all the men and boys to be a catalyst for change and through our actions create a value system to end gender disparity”.

Farhan is currently working on his sister Zoya Akhtar's film 'Dil Dhadkne Do'.