'Daawat-e-Ishq' had surprised a lot of people when they pushed the release of their film to 19th September. Now the cat is out of the bag... After maintaining a hush-hush blanket over their plans, 'Daawat-E-Ishq' cast Aditya Roy Kapur and Parineeti Chopra finally announced the big marketing idea for their film recently at a press conference. Turning out to be yummy concept of promotion, the duo will be going on a food yatra for the movie.

For the first time ever, the two actors will set out on the road, trying various and special dishes across India. The duo will start the trip on the 12th September. They will be traveling by road right from Bombay up till Chandigarh and visiting popular and authentic eateries in this stretch. The release date of this YRF production was pushed only to accommodate this food yatra which will be executed on a huge scale.

Both Aditya and Parineeti are big foodies and they are super excited about identifying delicious and appetizing dishes across India. The makers have spent over 2 months to plot this trip and zero down on extra ordinary eating places.