Taking forward from where they have left after their successful campaign for the blockbuster film with Superstar Mahesh Babu 'Dookudu' in 2011, 14 Reels Entertainment have announced a statewide contest for school children. Titled 'Are You The 1’, the contest finds the best student from each class across the state and will not only award him or her with 'No.1 Student Award' but also reward with a gift coupon in the audio function.

14 Reels are also attaching a draw coupon along with each question paper to all the participants. The students will have to watch the film in the first week of the release and send a relative SMS. One lucky student will receive the bike used by Mahesh Babu in the film. Ever since the contest was announced there has been a huge buzz around it and already over 400 schools have confirmed their participation.

The movie is all set to hit the screens for the Pongal 2014 and going by the trade buzz, the film will rewrite the record books even before the release. Now with the contests and the pre-release promotion, DSP’s music. The curiosity is going to go sky high for sure.