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Innovative marketing for 'Peruchaazhi'

Tuesday, August 19, 2014 • Tamil Comments
#Mohanlal
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The new Mohanlal film Peruchaazhy`, all set to be on theatres from this 29 has resorted to some innovative marketing. The posters and pictures of the movie has been pasted in a few bogie's of the popular trains Parasuram Expess and Eranadu Express, which travels between Thiruvananthapuram and Kasargodu, the two extreme ends of the state . Earlier we had seen many popular textile shops and public service advertising done this way. But this is the first time a movie promotion is thus made through a travelling train.

The first offering from Arun Vaidhyanathan in Malayalam, Peruchaazhy`, produced by international giants Fox star in association with Friday films has an ensemble cast ranging form Andreah Jeremiah, Ragini Dwivedhi, Vijay Babu, Aju Varghese, Baburaj, and Mukesh in the cast lists. The movie is reported to be a comedy thriller

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