How long does it take to decide the title of a film? If you put this question to the makers of Pawan Kalyan's up-and-coming film, being directed by Vishnuvardhan, they may say it takes as much time as what it takes to write, shoot and record the film. It is because they have yet to come up with a title for their film, which has been planned for a theatrical release in two months.

Shadow, Kaali and Tilak have been mooted in the past. Today, Power is circulated as the film's working title. Just what makes them conceive so many titles? One wonders if this is a publicity gimmick.

Wide media coverage during the making and prior to the release of a Pawan Kalyan movie is a given. Co-incidentally or otherwise, someone puts the songs on the Internet. Someone else loudly announces the film's release date, which is (consciously?) neither confirmed or denied by the makers. Some days later, the producer announces a release date, which turns out to be the date when, in all probability, the film's unit is in a foreign location, far away to given an answer why the film's release has been postponed one more time.