After the Big M's, it is the turn of Prithviraj. The young superstar of Mollywood has agreed to become the ambassador of Kalyan silks and has unveiled their new logo, at a function held at Thrissur yesterday. In the function in which Prithviraj officially took over the ambassadorship of famous textile group, Prithviraj said that it was the tradition of the group and the values that they have added into their business and services that attracted him to endorse the brand. The advertisements featuring the star in Kalyan's attires has also stated appearing in popular newspapers from today.

Kalyan silks, led by T S Pattabhiraman, is planning a big expansion in the coming months with many new showrooms in the middle east and the starting of branded textile goods under the name of Kalyan.