Stars & Brand Factor
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Of late lots of celebrities have joined the endorsement bandwagon, becoming face of several brands. Latest ones are Shahid Kapoor and Anushka Sharma.
The buzz is that these cute pair of YRF's 'Badmaash Company' has become the brand ambassadors of Vaseline, the popular skin care product.
On the other hand, another hot star on the brand-wagon is Abhishek Bachchan. He was yesterday crowned as the brand ambassador of Videocon for its product D2H.
Indeed these stars not only increase the brands value but have also become a brand themselves.
Phew watta brandfull!
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