It has been instances of curiosity, as Tamil films are gaining more and more acceptance among general audience in Malayalam. To resist this trend of Kollywood films, making good shares from Mollywood, the producers association of Malayalam have taken steps that had brought more disadvantages that any benefit to Malayalam film industry.

Even after making provisions to lag releasing Tamil movies to two weeks after their Tamil release, the Kollywood movies and stars continues to become the heartthrobs of keralites.

Last year had been such an illustrious year for Kollywood movies in Kerala industry with mega hits like 'Sivaji' and ‘Pokkiri’ to 'Billa'. This year, New Year hungama starts with Vikram’s 'Bheemaa' which will start its run from today in various centres of Kerala.

The film is making a big release in 40 centres all across the state. Many Christmas films that were in cinema halls have been shifted for the arrival of ‘Bheemaa’, which had been in the making for the last two years. The film directed by Lingusamy features Trisha in the female lead.