Cinema is not just a source of entertainment. It also has some social responsibility. It is Shankar who started giving a good message to the society with a sense of responsibility. His films like 'Gentleman, Premikudu, Bharatiyudu, Jeans, Okey Okkadu and Aparichitudu’ — each of them prove this. This creative genius had penned his own chapter in the history of film industry. After directing some good films with a different taste, he turned a producer and bringing out the talent among others.

His first film as producer 'Kadhal' is a beautiful love story. The film was dubbed into Telugu as 'Premiste' and proved a big hit. His second film in Tamil 'Pulikesi' also became a big success. Now he did the third film called 'Veyil'. As everyone knows, Shankar's film will have two angles. One is message and the other is entertainment. This film is being dubbed into Telugu now and several people vied for the dubbing rights. However, it is the SP Creations which had bagged the rights and is presenting the film in Telugu.

Directed by Vasantha Balan with Bharat and Bhavana in the lead, the film would be released with Shankar as presenter and Nukarapu Surya Prakasa Rao as the producer on the banner of SP Creations. The dubbing activities of the film would begin in the third week of October.

Producer Surya Prakasa Rao says, 'I feel very lucky for bagging the rights of 'Veyil' produced by a great director like Shankar in Tamil. We are yet to finalize the title for the film. We will release the audio by the end of October and the film in the second week of November. Screamers who penned dialogues for several hit films and who had achieved a hat-trick by writing dialogues for three hit films last year such as 'Chandramukhi, Aparichitudu and Premiste' is busy in giving dialogues for the film. The 19-year-old GV Prakash Kumar, the nephew of AR Rehman gave fantastic music for this film and it created ripples in the audio world in Tamil. We are quite confident the audio as well as the film would also attract the Telugu audiences.'