It may indeed be a first.

Typically when a film's release is just round the corner, the talkie promos of a film get unleashed on TV channels. Till then it is the song'n'dance promos that keep the film in the news.

In case of 'Don - The Chase Begins Again', one has witnessed a 3 tier approach so far. First to come were the teasers of the film that created a stunning impact all over. Followed soon the song promos of the film that saw the title song 'Main Hoon Don', 'Moreya Re' and 'Yeh Mera Dil' coming one after another around the release of the music.

Now with the film's theatrical promo creating an all around buzz first in overseas and then in India, the film makers/publicists have gone ahead and stormed the small screen with this promo as well. With the songs already sitting at the top of the charts and the theatrical promo making one hooked on to the screen every time it comes [even though the film's release is a few weeks away], one is amazed by the overall promotional strategy.

Will there be another tier added to this impressive 3-tier approach? Wait and watch and you would witness in on the screen soon!