M-Manhold, A-Acting, M-Methods, M-Maintain, O-Optimum, O-Originality, T-Thanks To, T-Talents, Y-Yield - This is the expansion of actor wizard, Mammootty according to a big poster created by his fans infront of theatres showing Raajamanikyam, which has completed 125 days recently. Hoardings, Posters with superlative adjectives, Bigger Cutouts, Fan Clubs, ... the fan wagons in malayalam has become superactive as the industry has once again started playing around the superstars.

For the last two years only less than a ten films has managed to rake in profits without a super star in it. At the same time the super stars like Mammootty, Mohanlal and Dileep were able to create 23 hits in the past two years.

This has provided a platform for the fans associations to regain its power to celebrate. These days every associations is planning in much advance on how to receive their hero's films. Apart from this, creating ear splitting disturbances to the shows of other stars, shouting slogans, creating bad mouth publicity, throwing pieces of paper to screens, loud and continuous applause, offering louder reaction dialogues to screen dialogues ..... These has become the arena of operation for some of the the fan clubs in last few months.

In some slow starters , dragging scenes and non logical acts in screens, these high-sounding reactions from the fan followers create more entertainment to the masses than the film on screen. 'If these volatile comments of cinegoers were taken up as soft scripts, it could make a better cinema'- comments a senior film director.