Mani Sharma's next musical is in news for two reasons. For reportedly bagging an astronomical sum for the audio rights and its high-profile launch in the presence of thousands of Mega Family fans in Kurnool on March 4. (The earlier date fixed in the last week of February has been moved forward).

The day being a Sunday, the people are expected to turn out in enormous numbers for the event. The Film Nagar sections say that Megastar Chiranjeevi and director Shankar will be the chief guests. If this were to be true, it will only go to prove that Shankar will one day direct Chiru.

Meanwhile, the film's post production works are vigorously on. Charan has done with his work and he is currently shooting for VV Vinayak's film.

The first look of Racha has become a rage on the netscape. The English spelling is separated with a space between RA and CHA. The makers want us to read the title as analogous to RAm CHAran.