Hrithik Roshan joins hands with the KETTO Foundation and CARE India to raise funds for the rescue and upliftment of the victims affected by the floods in Jammu-Kashmir.

The actor took to the crowdfunding site to raise funds for 200 survival kits, proceeds of which will go to CARE INDIA who will be utilizing the same to disperse amenities to the affected families and individuals in J&K.The funds raised will go towards providing those affected by the floods with medicine, food and shelter .

In an open letter to civilians said Hrithik Roshan, "Having been to J&K multiple times and having shot numerous films there I know the challenges the people will be facing given this devastation. I want to do something to help them. And I know there are people just like me, who want to help too. Let`s raise funds for the people of Kashmir together. Let`s stand by our countrymen and do whatever we can to help them deal with their losses. We can help them gradually rebuild their homes and their lives. We CAN make a difference together."