The trailer of Eros International and NextGen Films’ action entertainer ‘R...Rajkumar’ created a splash as soon as it launched, creating a frenzy on the social media front, treating audiences to a Shahid Kapoor like never before, presented in signature Prabhu Dheva style.

Talking about why he approached the Gen-X actor for the out-and-out action, masala entertainer, said the filmmaker, "It’s hard to explain.. when you see the film you will know that Shahid fits the role perfectly. Rajkumar needed an actor who was never seen in a full-fledged action avatar before and Shahid was perfect to essay the character."

When asked about what sets ‘R...Rajkumar’ apart from his other masala potboilers Prabhu Dheva added, "My films have love, dance, romance, drama, comedy - and we Indians love seeing these emotions on screen. Yes, R... Rajkumar is a romantic film with action like the others, but the way it is presented makes it different."

All praise for the film’s lead producer Viki Rajani stated, "Shahid Kapoor is a very talented actor who hasn't been exploited in the action space. With this movie audiences will be introduced to Shahid Kapoor - The Action Hero."

Eros International and NextGen Films’ ‘R...Rajkumar’ also starring Sonakshi Sinha is scheduled to release 6th December 2013.