The King Of Horror, Vikram Bhatt yesterday launched the promo of his latest supernatural thriller - 'Horror Story' with interesting activity specially for the media, keeping in tune with the film’s theme.

The Promo that was shown to the media with an experience of Thrill and Chill was launched at Tulip Star, where the actual film was shot.

To set the ball rolling, Vikram selected a group of 7 journalists each from the media, where they had to go to the 3rd floor in Room no: 3046, which had a connect to the film. All media in a group of 7 were sent to room no: 3046 to watch the promo. Vikram wanted the media to experience the promo and feel the scare.

Talking about the film Vikram Bhatt says, "The Film is Relentlessly Horror, This film is a spine chiller in a truest sense... I assure you that it’s horror from the first scene to the last and has been shot in an international format, the highlight of the film is that there is no song and no other frills. We have introduced a lot of new latent through this film and they have done a fabulous job. The film is all set to give the audiences an edge-of-the-seat experience."

Directed by Ayush Raina, the film stars Karan Kundra, the television talent who makes his Bollywood debut, along with Ravish Desai, Hasan Zaidi, Nishant Malkani, Aparna Bajpai, Radhika Menon and Nandini Vaid.

"Horror Story" revolves around seven youngsters who challenge each other to spend the night at the infamous hotel in the heart of the city. Little did the friends know that their idea of fun will turn out to be the most horrendous night of their life.

Slated to release on 13th September 2013, ‘Horror Story’ is produced by ASA Production and Enterprises Pvt Ltd.