Guess Ranbir Kapoor and Deepika Padukone will soon add new fan base... In a latest and exciting development, Eros International announced that their forthcoming film ‘Yeh Jawaani Hai Deewani’ will be released in Israel.

Given the fact that the last Bollywood film that released in Israel was the Shahrukh Khan-starrer ‘Devdas’ (2012), it is now after a gap of over 10 years this Ayan Mukherji’s directorial is getting released in the country.

"The release date of the movie in India as well as in Israel happens to be on the same date. There is a huge demand for these movies since Israelis and the local Indian population over there is fond of Indian content," stated Kumar Ahuja-President-Business Development, Eros International. "Earlier Bollywood content was available on DVDs and Indian channels, but this can very well be called the beginning of theatrical age of Hindi movies in Israel," he added.

The film has been subtitled in Hebrew for the audience there and is currently being promoted on television channels across the country.

Commenting on why no Bollywood film has released in Israel in the last decade, Ahuja explained, "There was no solid distributor in Israel until now and getting prints of the movie is an expensive process. But now Shai Motion Pictures (an Israeli Distributor) has invested in a portable projector which gives them the mobility to showcase movies at different locations at a cost that is much lesser."

The foreign distributors are equally thrilled about the film. "We are looking forward to it. It is after a long gap, after Devdas that any Indian movie will release here, this itself calls for celebration and we are anticipating good numbers," said Shai Solomon, of Shai Motion Pictures.

Besides Ranbir and Deepika, the film stars Aditya Roy Kapur and Kalki Koechlin in lead while the film releases on 31st May 2013.