With Bollywood going different each time with film promotions, makers of the film ‘Fukrey’ have taken up a unique way to promote their film.

Producers Farhan Akhtar and Ritesh Sidhwani have decided to host a Fukra party called ‘Celebrate With The Fukro Ki Toli’, for students who have scored less than 60% in the CBSE exams, the results of which were declared on Monday.

The main idea of the party, which is going to be held on 31st May, is to send a message to all the youngsters that there is much more to life than just getting good grades.

Said Ritesh, "We are celebrating with individuals who couldn’t score a first division. Each one of us has some talent. All we need to do is find it and pursue it with complete dedication. And if it makes you feel better, even I never got a distinction or first class."

Releasing on June 14, ‘Fukrey’ is about four boys whose lives are bound together by a common dream - to make the most of their college days.