After ‘MP3 - Mera Pehla Pehla Pyaar’ and ‘Teree Sang’, the handsome Ruslaan Mumtaz returns to play the lead in Amrapali Media Vision's 'I Don’t Luv U'.

Co-produced by Dr Anil Kumar Sharma and Dr Pallavi Mishra, the film is written and directed by Amit Kasaria. The film launches newbie Chetna Pandey while Murli Sharma, Ravi Khemu and Ragesh Asthana feature in key roles. Incidentally, Ruslaan was last seen in Karisma Kapoor starrer ' Dangerous Ishhq'.

Focused on the youth of today, ‘I Don’t Luv U’ lays emphasis on the potential role of media in a common man’s life. It elucidates that if misuse of media can jeopardizes commoner’s life, at the same time, if used judiciously, it can act as savior.

The new generation’s view of fast-track time-pass relationship has been portrayed in this film and it is scheduled for Indian theatrical release on 17th May 2013. The music label of the film is AMV Music.

About the film’s story - Yuvaan (Ruslaan Mumtaz), a young handsome boy and Aayra (Chetna Pandeya) a beautiful NRI girl are just like any other teenager of this generation, who want to experience their life by getting together in a relationship.

Without realizing what they are doing in the heat of adolescence and the curiosity of discovering each other closely, they end up into an uncontrollably ugly situation, which shatters their life completely. Will Yuvaan fight back with circumstances to get his love and life back on track?