As a mark of celebrating 100 Years of Cinema, Filmfare came up with an exciting, casting coup of sorts. The latest issue of the magazine has the three superstars down the ages - Dilip Kumar, Amitabh Bachchan and Shah Rukh Khan - gracing the cover page.

These three actors have redefined the parameters of cinema in their respective eras and Filmfare is proud to get them together in what can only be termed as an iconic cover.

Inside, the stars relive their passion for cinema in straight-from-the-heart interviews. It’s a treat to read about their individual journeys, as also about men and women and movies which influenced these stalwarts.

B-town Badshah Shah Rukh in his typical style wowed the media as he inaugurated this Filmfare's issue at Bandra's hottest nightspot, Escobar, yesterday.

The event was entertaining as King Khan interacted with the media and expressed his heartfelt gratitude towards Indian Cinema.