Not for money honey..... In this world of glam where money is the scale to rate your success quotient B-town Greek god in looks and the best body dancer Hrithik Roshan who can make any princess donate all her wealth for his charm is not so keen on money..

We hear Hrithik Roshan B-town first entrant in the exclusive 100 crore club in 2012 with Karan Johar’s blockbuster ‘Agneepath’ has passed a whooping 22 crore endorsement offer striking creative differences...

Hrithik is in high demand for endorsements and according to trade buzz, his stocks are bound to increase further post Krissh 3. Sources reveal that keen to cash in on Hrithik’s starpower, a leading phone brand was looking forward to sign him on as their face.

In fact, insiders reveal that they were so keen to have him on board that they reportedly offered him a whopping Rs 22crore, which is far more than any star gets in the segment.

"The phone company was keen to have Hrithik because of his box-office status as well as the strong youth connect. So, they initially offered him about `16 crore. However, the hunky star turned down the offer over creative differences.

The company adamant on having him agree then raised the offer to `22 crore. Hrithik however refused to budge even for that amount," says the insider. When contacted, a source close to Hrithik confirms that he was indeed offered `22 crore to endorse the product, but he turned it down.

"For Hrithik money is never the only criteria. That’s why he’s very choosey even when it comes to films. Quality over quantity is it for Hrithik, so instead of working on three at a time, he prefers to concentrate on one film despite the offers lined up. It’s the same when it comes to endorsements. There’s no compromise over creativity for Hrithik," says the source.