If you happen to cross the famous Juhu Tara Road in Mumbai this week, it’s almost impossible to miss Agent Vinod’s shimmering bullets! The ever-suave and stylish Saif Ali Khan has been firing them 24x7.

Ah! Before you get us wrong, these are not real bullets! They are sparkling flashes coming out of his two smart guns from a gigantic ‘Agent Vinod’ hoarding, put up by the latest OOH media masterminds Filmy Box and covering the height of a six-storey building right besides the Juhu landmark hotel, JW Marriott.

That’s not all! The marketing company has formulated an elaborate out-of-home media campaign for more outdoor promotions of the upcoming movie. And going by the initial response to their unique concepts, they are more than elated.

“A lot of credit goes to Saif as he is the one who put immense faith in us and gave us a free hand at innovation,” says Rajan S Ahuja, CEO of Filmy Box. “When we took our ideas and concepts to him, he was kicked about them and approved most at the first go. This boosted our morale and got us excited to deliver even more than was expected out of us,” he adds.

Filmy Box is next going to put up many of such creative hoardings across Mumbai, including one where Agent Vinod will be seen in full-on action mode, emerging from a shattered glass in 3D effect.

Watch 'Agent Vinod' - Trailer

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