He conquered with his dare devil stunts and then ruled Bollywood with his excellent comic timings making everyone laugh, the recent one to get benefited from Akshay Kumar’s laughter dose is the mobile co Micromax.

Akshay who became its brand ambassador has laughingly changed the fortunes of this co by featuring in the comic ad where he is seen laughing as a chef.

Micromax, the leading Indian mobile handset company is only growing from strength to strength and establishing great presence among the youth segment, the company recently celebrated ‘1.2 million handsets sold in the month of March’.

Says Rahul Sharma, Executive Director, Micromax, “Akshay truly personifies our core brand philosophy of innovation and constant endeavor to strive for excellence. Akshay’s association with Micromax comes at an exciting time as our innovative product lineage is strongly marking its presence in the Indian and International Markets.” The front running Indian origin handsets manufacturer has achieved new success horizons within a short span of time proof of which is the fact that the latest Citi Group and IDC report ranks Micromax as No. 3 behind Nokia and Samsung for volumes sales in India. Micromax has also gained the No. 1 position in the QWERTY keypad segment.

Talking about the brand’s success says Ambassador Akshay Kumar, “I got associated with the brand because of its innovative cutting edge technology and the effective role that the company is playing in introducing value for money products to Indian consumers. Micromax has carved a niche segment in the telecom consumer space.” News also has it that Micromax’s current G4 (Gamolution) campaign with Akshay has started showing great results. Confirms Mr. Rahul Sharma, Executive Director, Micromax, “Akshay has the instant connect with the masses and his association will give a stylish & trendy look to our brand. The recent advertising with Akshay in IPL has already started showing results and the current model G4 is already stock out from markets”