Produced by The Indian Film Company in association with Studio 18, ‘Striker’ will be the first Bollywood feature to be premiered on YouTube, day and date with its Indian theatrical release on February 5, 2010.

Being Bollywood's first major embrasure of the online medium as a crucial revenue generator, ‘Striker’ will also pave the way for other Indian film companies to look outside of a conventional theatrical release towards alternate modes of distribution. By releasing this film on YouTube, Studio18 will offer Bollywood fans outside of India a high quality and on demand option for watching the latest Bollywood film.

In the US, ‘Striker’ will be available for rent on YouTube. Outside the US, Striker will be available for free on Studio18's YouTube channel. In order to ensure that the revenues from the Indian theatrical release are maximised, the movie will be not be available for the YouTube traffic originating from India.

Recognizing the importance of penetrating into the online space, the producers inte nd to offer their forthcoming titles for a YouTube premiere as well. Hemant Bhardwaj, SVP - International Business, Studio18, said "This is a redefining moment. The success of this project will put wings to our films, which are rich in content but unable to find optimal distribution abroad because they don't feature the conventional stars."

After garnering much acclaims with Rang De Basanti, Siddharth Narayan is back through ‘Striker’ along with Anupam Kher, Aditya Panscholi, Nicolette Bird, Vidya Malavade and others. The film has been directed by Chandan Arora, whose previous ventures, ‘Main, Meri Patni Aur Who’ and ‘Main Madhuri Dixit Banna Chahti Hoon’ had been critically acclaimed.

Watch Now - 'Striker' Movie Trailer