Our Pretty Woman has set out on an impressive mission…

Preity Zinta has been chosen as the brand ambassador of Loomba Trust, a well-known organisation that aids in the welfare of widows and their children around the world. The actress said to have taken this initiative seriously and given her word to the organisation by promoting it wholeheartedly.

Preity is reported to have used the name of Congress leader Sonia Gandhi, as the perfect example of a strong widow at a recent media meet. Stated the actress further, “If a woman is not stolen off her opportunities, even if she is a widow, she can do great things and achieve a lot. This is more than enough reason to say that a woman can stand shoulder to shoulder with any man anywhere in the world.”

She said that she has always held women's causes in India very close to her heart and also always felt that women get a raw deal. However, this cause is even closer to her heart because she’d lost her father when she was quite young. “I was lucky to come from a family that was financially stable but I did grow up realising that it was definitely more difficult for a woman. I can identify with this problem very closely,” added the actress.

Preity revealed that in fact it was a documentary on widows, made by filmmaker Deepa Mehta's brother that inspired her to take on this work. 'The Forgotten Woman' is based on widows and what really happens to them. On this Preity went on, “That was the first time I looked at this besides something I had grown up with and that stayed with me. So when I was asked to be a part of this Trust I thought that god has given me more than I can ever imagine and if I can give back, it will make a difference and in whatever way we can to raise awareness we will.”