Auro is all set to spread his magic soon, that too worldwide! 'Paa', directed by R. Balakrishnan (Balki), is brought by AB Corp Ltd. in association with Reliance BIG Pictures.

Come 4th December, Reliance BIG Pictures will release 'Paa' in 700 screens worldwide, including print and digital. It will release in 20 countries worldwide including India, UK, US, Canada, UAE, Australia, South Africa, New Zealand and many others.

Brands like Idea Cellular and Bajaj Allianz have tied up with the film to come up with innovative promotional campaigns.

‘Paa’ has followed a week-on-week 360 degree marketing and promotion campaign which kick started with an innovative teaser and progressed to a novel and eye-catching promotion in multiplexes with Auro's on-screen photo slides which read 'Please stand up for the national anthem or else I will tell my Paa', 'Please switch off your mobile phone or else I will tell my Paa' and 'Don't dirty the theatre or I'll tell my Paa' poster on trash cans. On November 14, Paa's TV promos carried a special message wishing all viewers Happy Children's Day and a mall activation invited Paa with their children for day long fun filled activities.

Not forgetting the Auro dance that was introduced in the film promos has caught the nation by fire… dabbawalas, fishermen, traffic policemen, school and college kids, housewives have all been dancing to the tunes of Auro. To maintain the essence of the central character, the 13 year old Auro, has been speaking as himself to all radio and TV interactions and Abhishek Bachchan has been dressing up in his Paa get-up of a white kurta pyjama for all media interactions. Besides, Amitabh and Abhishek Bachchan, 'Paa' also stars Vidya Balan. The music scored by the maestro Illyaraja with lyrics by Swanand Kirkire and cinematography by PC Sreeram.