Mr. Perfectionist keeps moving ahead with smart and innovative approach on publicizing his every film. But, here’s something Aamir has got on out-of-box thinking for his upcoming film ‘3 Idiots’.

Producers of ‘3 Idiots’ are gearing up for hosting a series of concerts for promoting their film. Of course, all credit goes to Aamir Bhai for rendering such a creative appeal.

Film’s music director Shantanu Moitra and his playback singers will perform live on the songs across various cosmopolitan cities. The first concert would be held in Mumbai and later followed by Western, Central and Southern parts of India.

Also the producers are planning to spell more on unique publicities with the film’s star-casts.

Directed by Rajkumar Hirani and produced by Vidhu Vinod Chopra, ‘3 Idiots’ is based on Chetan Bhagat's book Five Point Someone and features Aamir Khan, R. Madhavan, Sharman Joshi, Kareena Kapoor in lead roles.