Like most of the heroes in Bollywood, Saif too has kick started his production house. The film is being directed by Imtiaz Ali. The film sees Saif and Deepika in the lead role and is nearing completion.

The film was not christened so far and was called by different names. Some technicians called it 'Production No.1', because this is the first film to be produced by the 'chote nawab'.

Insiders say that after a lot of thought the director, Imtiaz Ali and the producer, Saif Ali Khan sat together and decided the name as 'Love Aaj Kal'.

Sure, sounds apt for a Saif Ali Khan film. But there are rumors doing the rounds that the director is still not very happy with the name.

The film has been shot at various locales of London, California and Kolkata. Sources suggest that Saif wanted a mix of English and Hindi names for the film.

Since the director's previous flick 'Jab We Met' starring Shahid and Kareena did well at the box office we hope 'Love Aaj Kal' too would have the same effect on the film buffs. The name 'Love Aaj Kal' sounds very contemporary and seems to win the approval of the audience.