It is celebration time for UTV and super success for JODHAA AKBAR pretty much appears to be the cause for that.

UTV has promoted Siddharth Roy Kapur from EVP Marketing, Distribution & Syndication, UTV Motion Pictures to CEO, UTV Motion Pictures. He will continue to report to Ronnie Screwvala, CEO, UTV Software Communications Ltd, spearheading the motion pictures business at UTV.

Alpana Mishra has been elevated to COO Production, UTV Motion Pictures; she will overlook film production and development for UTV Motion Pictures. Vikas Bahl has been promoted as COO, UTV Spotboy Motion Pictures, and will spearhead UTV Spotboy, the film development and production arm launched by UTV Motion Pictures last year. They will report to Siddharth Roy Kapur.

Ram Mirchandani will set up a separate film development and production arm, funded by UTV Motion Pictures that will exclusively produce films for UMP.

The Marketing, Distribution, Syndication and International teams will continue to report in to Siddharth.

"The core team at UTV Motion Pictures has been instrumental in driving the growth of the Company over the last few years. As we move to the next level in our operations, we are happy to streamline the structure to ensure the same pace in decision-making and creative judgment that has served us well in the past", said Ronnie Screwvala, CEO UTV Software Communications Ltd.

He went on to add, "I am confident that Siddharth and his team will help lead the Company well in this new phase of growth."