In less than a month of its launch in UK, Shilpa Shetty's signature perfume S2 (pronounced 'S square') is reported to have emerged a bestseller, becoming the No.1 in the fragrance charts.

The scent is learnt to have beaten off stiff competition from signature perfumes of Kylie Minogue, Sarah Jessica Parker, Jennifer Lopez, Gwen Stefani and Paris Hilton; proving itself to be a cut above the rest in the sea of celebrity fragrances in the UK.

"It's a thrilling feeling for Shilpa and she's almost jumping with joy," said her spokesperson Dale Bhagwagar, about the actress having championed the perfume market.

When asked, whether the controversy about Shilpa's marriage rumours with NRI businessman Raj Kundra, who is the licensor of the perfume, fuelled its sudden popularity, Bhagwagar stated, "S2 was already on No.3 a week ago." "Though I won't deny that the controversy could have played a role in boosting its sales further," he admitted.

Describing the victorious fragrance, that has been created by the oldest French perfumer, Robertet, Bhagwagar informed, "Each ingredient has been hand-picked by Shilpa with each keynote having an individual importance to her. It is a kaleidoscope of rich florals with a fruity zest including the scent of Mandarin, Bergamot, Peach, Jasmine and Sandalwood among others."

This sweet smell of success comes close on the heels of the actress being awarded the honorary doctorate by the Leeds Metropolitan University . Shilpa Shetty has become an iconic household name in the UK after winning the reality show Celebrity Big Brother.