While each of the three films, NAQAAB, PARTNER and CASH look hot at the box office, for their makers it is going to some crucial times ahead.

Reason? For each of them their last three films didn't actually get much commercial or critical acclaim. For Abbas Mustan, their last outing 36 CHINA TOWN was going fine till the very end when the revelation of the suspense turned out to be a damp squib. Result was that audience wasn't too pleased and the film barely managed to barely scrape through at the box office.

Ditto for David's SHAADI NO. 1 where the comedy fell flat with ever so reliable Sanjay Dutt turning out to be the film's weakest link. In spite of being a Diwali release, the film couldn't be more than coverage for its investors.

Anubahv Sinha had the worst outing of all as his Sanjay Dutt starrer TATHASTU barely got a good release and vanished without a trace. In spite of being a sensitive tale told well, the film suffered due to poor promotion and couldn't create any awareness amongst the audience around its release.

Nevertheless, Sinha would hardly complain about the same now since his CASH is being backed with tremendous promotion. Same hold good for both NAQAAB and PARTNER, each of which is expected to work wonders at the box office.

Stay tuned!