Accelerating the availability of on-demand, broadband-delivered entertainment to PCs connected to TVs, Eros International and Intel Corporation announced the debut of Eros's Bollywood service on Intel Viiv technology-based PCs.

Accenting the new service's availability, the companies announced plans for the pre-DVD online premiere of Arjun Rampal's I See You, within weeks of its global theatrical release. The film released on 29 December last year.

At the Consumer Electronics Show (CES), Eros and Intel demonstrated the new service, which delivers access to Bollywood entertainment, including high-definition movies, music videos, day and date premieres, evergreen blockbusters and timeless classics, from the web to Intel Viiv technology-based PCs for viewing and enjoyment on large screen TVs. The Eros service will offer rental, subscription, download to own at launch and even download to burn models in the future.

“Our effort with Intel will give us the opportunity to serve an even broader audience worldwide, enter new markets and gain new revenue streams, while exploring and embracing a variety of exciting new digital distribution technologies, such as Intel Viiv technology. We are a content company that believes in empowering consumers so they can watch what they want, when they want, how they want,” said Eros chairman and CEO Kishore Lulla.

“Through Intel Viiv technology and our collaboration with Eros, we're bringing the world directly into consumers' living rooms at the touch of a button. Intel's goal is to accelerate the availability of broadband-delivered entertainment into every home. And, with Intel Viiv technology, we're helping to change the economics of distribution and allow more people around the world to enjoy exciting content, irrespective of their physical location," said Intel's Digital Home Group vice president and Content Services Group general manager Kevin Corbett.

Building on the availability of the Bollywood service, Eros will debut the broadband premiere of I See You starring Arjun Rampal on Intel Viiv technology-based PCs within weeks of its global theatrical release and ahead of its release on DVD About Eros International plc.

Eros International plc an integrated media and entertainment company, is a global player in the Bollywood arena. Being integrated across the value chain means Eros produces Bollywood films as well as distributes them globally through all available windows - theatres, home entertainment, television and new media channels. Eros has also nurtured a Hollywood home video market for India.

Established in 1977, Eros has three decades of market leadership in the multi billion dollar sector that is experiencing a double digit growth. Eros operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a business model combining the release of 25-30 new films every year with the exploitation of a valuable film library containing more than 1,300 titles making it one of the largest content owners in the business.