It was Hrithik Roshan's YAADEIN that saw a record in-film endorsements of those times. Now the act is repeated as his KRRISH sees a worldwide release.

Apart from merchandising and off-the-screen endorsements that the film has fetched for Roshans, there have been number of products that have been placed strategically in the film.

Picture this:

Kid 'Krrish' is great at drawing. Why? Because he uses FABRE CASTLE color pencils/crayons etc.

Kid 'Krrish' can run faster than a horse! Is it because of his daily dose of BOURNVITA that his granny Rekha feeds him with?

Every utensil at the far-off household looks tidy and swanky clean! TIDE hai naa!

How do the villagers at this remote place keep their head cool in this already cool locality? Yeh hai NAVARATAN oil ka kamaal!

Who is the chief sponsor of a circus in SINGAPORE? HERO HONDA. After all yahi hai 'desh ki dhadkan', so what it this is VIDESH?!

What is the favorite gadget brand for Priyanka and gang? SAMSUNG! Watch out for the sleek camcorder, laptop, mobile, wall mounted TV and GOD only knows what else does she possess and which guy won't want to BE with her?!

Priyanka works for a Singapore based TV channel that is always hungry for BREAKING NEWS and BEST OF THE SCOOPS. Which one it could be? STAR! Is the extra terrestrial relevance to the plot only coincidental?

Feeling hungry? LAYS chips hai naa! Whether it is sitting idle to watching TV or just fooling around, LAYS hai har pal ka saathi!

It's pretty evident that there were many more products placed in the film than the ones listed above, but if only I would have known, I would have not have forgotten to carry a notebook!