Its been an excellent X'mas time for Shahid who plays 'Adi Chacha' in the riveting fantasy 'Vaah! Life Ho Toh Aisi !.

The fantasy flick with never seen before special effects on Indian screen has connected big time with the target audience, the kids who are the biggest audience today.The word of mouth publicity has generated a good buzz amongst the kids, which like HANUMAN, has seen an upswing in the collection especially at the multiplexes since Sunday.

Trade Analyst confirms it " Yeah the film is doing well with its target audience the kids and the family. And more so because it's the holiday season, and the collection is on the upswing in multiplexes.In fact its doing good business in the multiplexes.

Adds Hemant Bhai, the distributor of the film " The film is doing 78% business consistently in the multiplexes. Infact since Sunday there has been an increase in collection due to the positive word of mouth publicity with the kids. Added to it is the x'mas holiday season, and the kids and their family are flocking to the theatre. The distributors and the exhibitors have made their money"