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Bunty Walia's ambitious campaign for 'Ek Ajnabee'

Wednesday, October 5, 2005 • Tamil Comments
#Amitabh Bachchan
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There are two months to go before its Dec 9 release, but the Amitabh Bachchan starrer "Ek Ajnabee" has already become a hot proposition in distribution and exhibition circles.

Last week, G.S. Entertainment's Bunty Walia, kick-started the pre-release campaign of the film with an ambitious publicity brochure, showing Amitabh Bachchan in an all-new look.

Walia says he got a record number of messages from friends and distributors in the trade, complimenting him on the look of the brochure.

He and his brother, Jaspreet Singh Walia, have planned a multi-pronged publicity strategy for the film, which will unfold in the coming few weeks.

Walia and director Apoorva Lakhia are now looking at some really unique pre-release promos for the film.

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